Chris Yeh

How To Repurpose Video Content For Social Media Platforms

As a marketer or content creator, how do you repurpose your video content to suit different social media platforms? Do you know the benefits of repurposing your video content? Repurposing content is a great way to keep content out of the “content graveyard” and save on time and costs when creating content for different social platforms.

According to a Sprout Social study, 54% of marketers say that video content is the most valuable asset for meeting their enterprises’ social goals. Creating content that suits different platforms is an expensive venture. However, you can repurpose content for different platforms while meeting their specs and best practices.

Here are tips for repurposing video content across five different platforms.

TikTok Video Requirements

Here are TikTok video requirements you should know about:

  • Resolution: TikTok videos should be approximately 1080×1920 pixels
  • Format: TikTok videos should be in a .mov or .mp4 format, while ads should have .AVI and .GIF format
  • Size: Maximum file size for organic video ads should be 287.6 MB. Your TikTok videos should be ideally less than one minute but no longer than 3 minutes
  • Aspect ratio: 9:16

How To Repurpose TikTok Videos

Here is a cheat code on how to repurpose your content to suit your TikTok audience:

  • Add captions: TikTok features an editable auto-generated caption file for your video. Adding captions improves accessibility and ranks your content higher in search engines.
  • Use audio: Adding sound escalates your content, and even if the video does not need sound, adding audio and setting the volume to zero can boost the video’s SEO algorithm
  • Avoid screen recordings and animations; ideally, your content should feature a human being
  • Adopt the current trends and audio, but do so as fast as possible. Trends get outdated in a span of a few days 

Facebook Video Requirements

Here are Facebook video requirements you should know about:

  • Dimensions: Facebook newsfeed videos can be either landscape or square
  • Resolution: 1280×720 with a minimum width of 600
  • Size: Max file size is 4GB with a maximum length of 120 minutes; the shorter, the better
  • Formats: Mp4 or .mov

How To Repurpose Facebook Videos

Here are ways to repurpose your video content for Facebook:

  • Keep the videos under 5 minutes
  • Upload an attention-grabbing thumbnail
  • Capture the viewer’s attention with a banger preview and deliver more content than on TikTok
  • Add “tap for sound” option; more people view Facebook and LinkedIn without sound than on video-oriented platforms like TikTok and YouTube
  • Add a descriptive title to grab attention and enhance SEO

LinkedIn Video Requirements

Here are LinkedIn video requirements you should know about:

  • Aspect ratio: 1:2.4 and 2.4:1
  • File size: 5GB maximum
  • Video format: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM, however, .MOV or .MP4 work best
  • Video length: must be at least 3 seconds long and shorter than 10 minutes.

How To Repurpose LinkedIn Videos

LinkedIn videos are more informational and “professional” than other platforms; however, there is still room for fun.

Here are ways to repurpose your video content for LinkedIn:

  • Crop vertical videos into a square to optimize scrolling through the feed
  • Create clipped versions of webinars and interviews
  • Keep the video at 30 seconds or less if you are looking to increase brand awareness, else informational videos can be longer

Instagram/ Reels Video Requirements

Here are LinkedIn video requirements you should know about when repurposing your content:

  • Resolution: 1080×1920 pixels
  • Format: .MP4 or .MOV, .MP4 is typically recommended over .MOV 
  • File Size: Videos cannot be larger than 4GB
  • Length:  60 seconds in length. Much like TikTok, the shorter, the better

How To Repurpose Instagram/ Reels Videos

Reels are very similar to TikTok’s. Hence, the same tips apply. When creating and cropping the video, the top and bottom of the video are cut off in the feed view. The caption may slightly obscure the bottom of the video. Keep this in mind 

YouTube Shorts Video Requirements

YouTube shorts has similar specs to TikTok:

  • Resolution: 1920×1080, with a minimum of 600×600 pixels; you can also upload square videos
  • Adopt black bars below and above the video
  • Dimensions: Doesn’t support landscape videos 
  • File size: under 4 MB

How To Repurpose YouTube Shorts Videos

Here are ways to repurpose and optimize your content for YouTube:

  • YouTube automatically categorizes any content shorter than 60 seconds as a short
  • If your video uses music from YouTube’s catalog, cap it at 15 seconds or less
  • Use shorts as a ‘preview’ for longer videos 
  • Use snippets of existing videos, or promote your channel directly
  • Keep the video concise and hook on to trends

Make Cutting and Editing Easy with Content Groove

Embrace the speed and power of new tech and forget manual editing. ContentGroove offers you perks you don’t get from standard YouTube/Vimeo clipping features.

Here are the benefits of using ContentGroove:

  • Automatically generates suggested clips based on keywords
  • Combines clips to create reels 
  • Adding music, captions, intro, and outros to your videos
  • Instant video transcription
  • Find clips based on keywords for easy editing

How To Create Video Clips with ContentGroove

Here is a step-by-step video guide to creating video clips with ContentGroove.

Are you a marketer or content creator looking to create professional, engaging short-form video content? Do you want to streamline editing and repurpose videos on your social media platforms? Get started for free today. Generate compelling and engaging videos without specialized skills or the need for expensive editing tools.

Sign up or connect with us on LinkedIn, Facebook, or Instagram. Our team is on standby.

We're blasting out of beta - ContentGroove is generally available! Image of robot blasting off in rocket ship.

ContentGroove is Generally Available!

We’re excited to announce that ContentGroove is generally available today! We are grateful to all of you who have helped us test our beta and tune the product over the past several months. Today’s launch includes a number of new features for users and developers:

Video cropping (9:16, 1:1, 4:3, 3:4): resize your video clips so that they present well natively on a mobile phone

Dashboard: load content and view your latest activity – all in one place

Shareable SEO-ready video clip landing pages: we create the page – you share it

API: need all of this in programmatic form? Check out our brand-new API

To sign up to use the product (we have a generous free tier), please sign up here

Our Story: Using AI to Create Relevant, Topical Video Clips

A few years ago, my co-founders Perry and Earl observed that most long videos (let’s say over 5 minutes) were expensive to create, typically posted once, and never reused. They felt that if there was a way for videos to be automatically broken down into easily reusable, relevant clips, then everyone, from marketing teams to everyday content creators, would be able to better unlock the value of the video content that they have already created.

After several iterations, we feel excited to release our first shot at solving this problem, which focuses on breaking down videos with significant spoken content. Just upload your video (or enter a YouTube or Vimeo link), and our AI will create relevant, topical clips for you to review, tune, and use.

Thank you for joining us early in our journey!  Although this is our first release, we have a lot more in store to help you create and publish video easier, faster, and cheaper.

Social Media: Save Time and Money With Auto-Generated Video Clips

Anyone who does any amount of social media knows two things: (1) successful social media accounts need to be fed regularly with new content and (2) video clips are terrific for driving social media engagement (think TikTok, Instagram Reels, YouTube Shorts, LinkedIn). 

But here’s the problem: working with video is a time-consuming process and outsourcing it can be super expensive. It can take hours just to sift through a single one-hour video looking for clips to pull, format, and use. And sending a video out for a contractor or agency to process can cost thousands of dollars per video. 

ContentGroove: Feature-rich AI Video Editor

We think you’ll really like what we’ve built to date. Here’s a high-level list of features and benefits that you’ll find when you sign up to use our product.

  1. Transcript generation and keyword analysis: our system makes available your video’s transcript as well as a list of key topics in your video
  2. Automatic video clip generation: save valuable video editing time by reviewing what our system suggests as top clips in your video
  3. Video clip trimming: extend, shorten, or edit clips using our easy-to-use video clip trimmer
  4. Captions management (edit, format, burn-in): not all of your customers will have sound on by default; in fact, studies show that over 80% of mobile users watch video with the sound off – engage them with captions
  5. Multi-clip reel builder (intros, outros, music): add branding and polish to your video clips
  6. YouTube and Vimeo channel subscriptions: never double-upload anything again – we’ll get your new videos right from your video channels
  7. Email and Slack notifications: share an animated gif and clips directly in email and Slack
  8. Embeddable video player: embed our video clip player directly in your website
  9. (New) Video cropping (9:16, 1:1, 4:3, 3:4): resize your video clips so that they present well natively on a mobile phone
  10. (New) Dashboard: load content and view your latest activity – all in one place
  11. (New) Shareable SEO-ready video clip landing pages: we create the page – you share it
  12. (New) API: need all of this in programmatic form? Check out our brand-new API

Customer Example

Our customer, Ellen, is a marketer at Ironhorse.io who creates numerous long-form webinar and roundtable videos with industry experts. Her goal is to turn those videos into pieces of derivative content to share on social platforms.

Ellen uses ContentGroove to automatically generate social-ready snippets of key moments from the original video to generate impressions and engagement. The outcome: ContentGroove video snippets published on LinkedIn have led to 36% more impressions than posts with link previews. On Twitter, ContentGroove snippets have resulted in a 27% higher engagement rate than traditional link previews.

Ready to sign up? Start here.

How To Use Video from Webinars, Events, Interviews and More

Hosting webinars and interviews can be a captivating way of marketing your product or service effectively. While webinars, interviews, and virtual events are cost-effective and can present your content in an engaging way, they take a lot of time to organize and often end up in the content graveyard—you know, where your content goes after one use because you’re not sure what else to do with it…

One practical way to make the most of your time and effort is repurposing this content for social media, your website, and more. Marketers today reuse video from events, webinars, and interviews not only to increase their return on investment but also to up their marketing game.

Creating engaging video clips for social media can be time-consuming too, especially if you’re working from scratch. But if you start by repurposing older videos into clips, you’ve already done most of the work! From a full-length video, you can create several short-form videos and reels that can help you reach your targets.

Why Should You Repurpose Video Content?

The benefits of repurposing longer videos to create short video clips are undeniable.

  • Cost reduction: Repurposing your video content saves the time and money needed to create new content while taking full advantage of the content you’ve already invested in, making it an excellent way to maximize your ROI.
  • Target and reach a larger audience: You can target large audiences and reach previously uninterested people with a short-form video clip than with a full-length feature.
  • Target your content better: You can clip the videos to show your audience the parts that apply to them, driving home the key message you are looking to share and engaging the right people at the right time.
  • Maximize different platforms: Create content for the most popular social platforms, like Instagram, TikTok, or on landing pages, in sales decks, etc.
  • Get in on the trend: Short video clips such as Instagram Reels and TikTok are also exploding in popularity and are a great way to increase organic social engagement.

To maximize social media and its benefits, you ought to understand the best practices for repurposing videos and how to create them. Let’s explore some below.

How to Create Short Clips Based on Existing Content

1. Identify Valuable Videos in Your Library

Check your existing videos for the ones with the potential to create engaging short clips. Consider how successful they are and their target audience. Find out how many mini-clips in the video would do well with limited context. Determine the purpose of the videos and what you aim to achieve with them to make sure you are creating content that attracts the right audience. 

2. Select the Clips

It is possible to repurpose almost any video interview, webinar, or virtual event. Identify which video parts fit your content and marketing goals.

Select one or two answers to questions from the interview that apply to your platform and content strategy. Adding closed captions here can help boost your message.

Brief clips from a webinar can entice people to watch the rest of the video, or intrigue them to sign up for the next webinar you host. You can create such videos manually or use a reliable tool to identify clips by topic for you, thus saving time. ContentGroove AI bots can help you pull clips automatically based on individual topics.

3. Cut and Edit Your Clips

Cut your videos using video clipping software. An in-house video clip editor can cut clips based on your specifications, but an online video editing service can work just as well for a fraction of the cost. The clips can be short segments or compilations from different parts of the interview, webinar, or event.

Besides simply video clipping, you can add intros and outros, music, and captions to elevate your clip to the next level. You can use the intro to introduce context to the clip, and the outro to place your call-to-action. Captions are essential for social media, as 92% of users watch videos without sound.

Tips for Effective Video Clipping

The number one tip for effective video clipping and editing is to ensure you crop the video to fit the aspect ratio of your destination. In addition, consider video clipping software, such as ContentGroove, to make cutting and editing easier.

Using ContentGroove, you can:

  • Combine clips to create reels
  • Add music, caption, and intros and outros
  • Instantly get a transcript of your entire video
  • Find clips based on keywords for quicker editing

How to Create Clips with ContentGroove

  1. Upload your file or enter the URL of any YouTube or Vimeo video.
  2. Bots will listen to your video line by line using natural language processing.
  3. Bots will then break out clips relevant to your video.
  4. Review and edit the clips as you desire.
  5. Create reels from multiple clips, add music, intros and outros.

Start Your Video Editing Journey with ContentGroove Today

Are you looking to repurpose your longer videos? Sign up with ContentGroove for FREE and start creating short, engaging, and converting clips for your marketing needs.

How to Create Clips for Social Media, Websites, and More

How to Create Clips for Social Media, Websites, and More

It’s becoming increasingly difficult to reach customers in today’s cluttered digital world. And in this world, video is the key medium through which customers want to digest information and learn about products and brands.

Don’t just take our word for it. According to a 2021 Wyzowl survey, 72% of customers say they would rather learn about a product or service through video.


Video is often created in long-form (anything over 5 minutes). That’s great for highly-dedicated viewers, but with attention spans dwindling, how can we easily convert long-form videos into short video clips that serve as effective engagement tools for multiple audiences and channels?

Where to Start – Know Your Audience and Channels

You probably already know where your long-form video should be distributed. Maybe it’s YouTube or Vimeo. Or perhaps it’s a webinar that runs on a webinar platform. What next? Think through which follow-on target audiences are on each social channel. Are you trying to reach audiences on TikTok? How about Twitter, Meta (Facebook, Instagram), and LinkedIn?

Video Sources for Clips – Webinars, Interviews, and More

As they say, a picture is worth a thousand words. So, a video must be worth…? But we’re not talking about just any old, lengthy video. Repurposing your content into short clips and deploying over a variety of platforms will work best for engaging and retaining audiences.

You can create clips from existing long-from video that is currently not being fully utilized, such as…

  • Webinars: Take your most successful webinar and break it down into topical clips
  • Interviews: Highlighting the best moments of your interviews in a single short clip or create reels
  • How To’s: Break down full length instructional videos into short clips to quickly answer FAQs
  • Live Streams: Share the best parts of your live stream in short clips for social media

Your clips on social media should tell a quick story to engage and elicit a call to action. The clips should possess a unique aesthetic that will help give the audience a solid impression of what they should think and feel about the brand, while also making it instantly recognizable.

Today’s marketers are savvy and more than 87% of marketers report a positive ROI from video, compared to only 33% who reported so in 2015.

 

How to Clip Videos

Editing your own video can be tedious and time consuming as you scrub through the whole video, manually choosing the parts you want to clip. But it’s important to go beyond the basics, cutting away extraneous footage and correcting the order of your clips to make your clip aesthetically pleasing and engaging. 

Don’t forget captions! When 92% of users watch video on mobile with the sound turned off, it is crucial to add captions to your clips to make sure you are accommodating this huge portion of your audience.  It’s helpful to have transcripts generated automatically, otherwise, you have to do it manually.

If you want to add music, you need to make sure you have permission to use the song or choose royalty free music, otherwise you run the risk of having your video muted or the music changed on social media. 

Intros and outros are also important components to make your clips more professional and feel complete. Include your logo and try to keep the style consistent between clips to increase brand recognition online. 

Quick and Easy Way to Make Clips and Reels

Looking for an easier, more cost-effective way to create professional clips? Think of ContentGroove as your on-demand, personal video assistant. Take the pressure off your creative team and reduce production time. You don’t need to hire a transcriptionist or a video editor to create professional and impactful video clips! 

Use AI to Speed Up Video Editing

ContentGroove uses AI technology to automatically identify interesting and relevant clips from your original, long-form video. What used to take hours and multiple tools, now is easy to access in a matter of minutes. You have full control and can easily modify and tweak your clips the way you want and combine them to create reels.  

Making Clips with AI is as Easy as 1-2-3

  1. Upload your file or enter the URL from sites like YouTube or Vimeo
  2. Using natural language processing, AI will listen to every line of your video, then break out clips that are most relevant to the topic of the video 
  3. Easily review and edit the clips – trim or extend clips, combine multiple clips to create reels, and add music, intros and outros

Yup, it’s just that simple! These clips can then be easily used for social media and other channels where your target audience hangs out. 

Our AI tools are changing the video editing landscape. No more lengthy, time-consuming work to create clips and reels from long-form video content that is not being fully utilized. The ability to instantly get a transcript of your entire videos and keyword searching for easy editing saves time and money. 

Tired of doing all the heavy lifting?  

We’re here to bring your vision to life. Sign up for free and see how easy it is to begin creating clips and reels for social media with ContentGroove.