It’s becoming increasingly difficult to reach customers in today’s cluttered digital world. And in this world, video is the key medium through which customers want to digest information and learn about products and brands.
Don’t just take our word for it. According to a 2021 Wyzowl survey, 72% of customers say they would rather learn about a product or service through video.
Video is often created in long-form (anything over 5 minutes). That’s great for highly-dedicated viewers, but with attention spans dwindling, how can we easily convert long-form videos into short video clips that serve as effective engagement tools for multiple audiences and channels?
Where to Start – Know Your Audience and Channels
You probably already know where your long-form video should be distributed. Maybe it’s YouTube or Vimeo. Or perhaps it’s a webinar that runs on a webinar platform. What next? Think through which follow-on target audiences are on each social channel. Are you trying to reach audiences on TikTok? How about Twitter, Meta (Facebook, Instagram), and LinkedIn?
Video Sources for Clips – Webinars, Interviews, and More
As they say, a picture is worth a thousand words. So, a video must be worth…? But we’re not talking about just any old, lengthy video. Repurposing your content into short clips and deploying over a variety of platforms will work best for engaging and retaining audiences.
You can create clips from existing long-from video that is currently not being fully utilized, such as…
- Webinars: Take your most successful webinar and break it down into topical clips
- Interviews: Highlighting the best moments of your interviews in a single short clip or create reels
- How To’s: Break down full length instructional videos into short clips to quickly answer FAQs
- Live Streams: Share the best parts of your live stream in short clips for social media
Your clips on social media should tell a quick story to engage and elicit a call to action. The clips should possess a unique aesthetic that will help give the audience a solid impression of what they should think and feel about the brand, while also making it instantly recognizable.
Today’s marketers are savvy and more than 87% of marketers report a positive ROI from video, compared to only 33% who reported so in 2015.
How to Clip Videos
Editing your own video can be tedious and time consuming as you scrub through the whole video, manually choosing the parts you want to clip. But it’s important to go beyond the basics, cutting away extraneous footage and correcting the order of your clips to make your clip aesthetically pleasing and engaging.
Don’t forget captions! When 92% of users watch video on mobile with the sound turned off, it is crucial to add captions to your clips to make sure you are accommodating this huge portion of your audience. It’s helpful to have transcripts generated automatically, otherwise, you have to do it manually.
If you want to add music, you need to make sure you have permission to use the song or choose royalty free music, otherwise you run the risk of having your video muted or the music changed on social media.
Intros and outros are also important components to make your clips more professional and feel complete. Include your logo and try to keep the style consistent between clips to increase brand recognition online.
Quick and Easy Way to Make Clips and Reels
Looking for an easier, more cost-effective way to create professional clips? Think of ContentGroove as your on-demand, personal video assistant. Take the pressure off your creative team and reduce production time. You don’t need to hire a transcriptionist or a video editor to create professional and impactful video clips!
Use AI to Speed Up Video Editing
ContentGroove uses AI technology to automatically identify interesting and relevant clips from your original, long-form video. What used to take hours and multiple tools, now is easy to access in a matter of minutes. You have full control and can easily modify and tweak your clips the way you want and combine them to create reels.
Making Clips with AI is as Easy as 1-2-3
- Upload your file or enter the URL from sites like YouTube or Vimeo
- Using natural language processing, AI will listen to every line of your video, then break out clips that are most relevant to the topic of the video
- Easily review and edit the clips – trim or extend clips, combine multiple clips to create reels, and add music, intros and outros
Yup, it’s just that simple! These clips can then be easily used for social media and other channels where your target audience hangs out.
Our AI tools are changing the video editing landscape. No more lengthy, time-consuming work to create clips and reels from long-form video content that is not being fully utilized. The ability to instantly get a transcript of your entire videos and keyword searching for easy editing saves time and money.
Tired of doing all the heavy lifting?
We’re here to bring your vision to life. Sign up for free and see how easy it is to begin creating clips and reels for social media with ContentGroove.