content creation

Don’t Get Left Behind—These are the Hottest Video Content Trends for 2023

Video is everywhere, and its presence is only growing in 2023! With so many updates, it can be tough to stay on top of trends. The video content landscape is shifting and changing. There are a plethora of new trends emerging that are shaping the way we consume content. Are you looking for the best way to stay ahead of the curve when it comes to video content? Well, look no further. 

In this blog, we’re outlining some of the biggest video trends you can expect to see in 2023. We cover the rise of live video, SEO video, AI-driven campaigns, interactive videos, and the increasing popularity of short-form content.  Now is the time to get ahead of the competition and get ready to incorporate these video trends into your strategy. Understanding them and capitalizing on them can put your video content ahead of the rest, allowing you to reach larger audiences and increase engagement this year.

Read on to learn more about the top trends in video content for 2023.

SEO Video

SEO-optimized videos are becoming increasingly popular among businesses as they look to gain a competitive edge. SEO videos enable companies to get their content seen by more people, as it is easier for search engine algorithms to rank them higher in search results. This means that with the right keywords and tags, your video content can be found quickly and easily by potential customers – giving you the chance to reach out and engage with them much faster than ever before. And of course, this could translate into increased website traffic, leads and conversions over time. So if you’re looking for an effective way to boost your visibility online, investing in SEO video content is definitely worth considering.

Key takeaways:

More videos will be search engine optimized in 2023 as people increasingly prefer videos as answers to their search queries. TikTok and YouTube themselves are becoming search engines, rather than just social media platforms, and will likely add more search engine-related features. You can optimize your videos for SEO by adding relevant keywords in the video, captions, subtitles, tags, and text overlays. Also, be sure to use an eye-catching and relevant thumbnail to encourage clicks. 

Live Video

Live video is one of the most powerful tools available to businesses today. It allows companies to reach out and engage with their audience in real-time, giving them an opportunity to interact directly with customers and answer any questions they may have. Live videos also allow for more personalization than pre-recorded ones, allowing brands to build trust and loyalty among viewers. Live streaming can be used for a variety of purposes – from webinars and product demos, to Q& A sessions with industry experts or even interviews with influencers. So if you’re looking for an effective way to make your content stand out from the competition, live video could be just what you need.

Key takeaways:

More content creators will be going live. Real time selling is especially expected to take off, with retailers making sales directly through live streams. Many algorithms prioritize live streams over other types of videos. Brands can utilize live streams to show off their products, do demos, answer questions, show live events, and more, Live videos feel more human than premade videos.


AI is becoming a major part of everyday life, and it’s easy to see why. From voice assistants like Alexa, to self-driving cars, AI technology has been revolutionizing the way we live. And now businesses are starting to realize the potential of using AI in marketing campaigns too. With AI-driven campaigns, companies can personalize video content based on individual customer preferences – helping them create more effective ads that really resonate with their target audience. It also makes it easier for marketers to track KPIs such as website traffic and conversions, giving them insight into how well their campaigns are performing and allowing them to make any necessary adjustments accordingly. So if you want your business to stay ahead of the competition, investing in AI-powered marketing strategies might be a great strategy.

Key takeaways:

2022 was a huge year for AI technology (e.g. Dall-E, ChatGPT, etc) with more advancements on the way soon that will allow AI to easily edit videos and even generate entire videos from scratch. AI will allow for more personalized video.
We already have some video AI tools, such as ContentGroove, which uses AI to automatically pick relevant clips from longer videos. We also just implemented a new language model called T5 from Google and are using a tuning we found for abstracts to automatically suggest titles for your clips. In 2023, tools like ContentGroove will help creators produce clips at a larger scale and faster than ever.

Make Cutting and Editing Easy with ContentGroove

As we look ahead at the new year, it’s clear that there are a lot of exciting things happening in the world, including the revolution of video.

In conclusion, it is clear that SEO video, live video and AI are transforming the world of digital media and providing us with exciting new ways to reach our audiences. With the right implementation and creative vision, who knows what powerful potential lies ahead? 

With so many powerful tools at your disposal, you can streamline your video creation process with ContentGroove. Embrace the speed and power of new tech and forget manual editing. Perks you get from ContentGroove you don’t get from standard YouTube/Vimeo clipping features include combining clips to create reels, adding music, captions, intros and outros to your videos, instantly getting a transcript of your entire video, and finding clips based on keywords for easy editing. To get started

  1. Upload a video from a file on your computer or video link.
  2. Use our reel editor to combine clips, add music, edit captions, and add intros and outros. 
  3. Get ready to share your video!

Sign up with ContentGroove for free today.

How To Repurpose Video Content For Social Media Platforms

As a marketer or content creator, how do you repurpose your video content to suit different social media platforms? Do you know the benefits of repurposing your video content? Repurposing content is a great way to keep content out of the “content graveyard” and save on time and costs when creating content for different social platforms.

According to a Sprout Social study, 54% of marketers say that video content is the most valuable asset for meeting their enterprises’ social goals. Creating content that suits different platforms is an expensive venture. However, you can repurpose content for different platforms while meeting their specs and best practices.

Here are tips for repurposing video content across five different platforms.

TikTok Video Requirements

Here are TikTok video requirements you should know about:

  • Resolution: TikTok videos should be approximately 1080×1920 pixels
  • Format: TikTok videos should be in a .mov or .mp4 format, while ads should have .AVI and .GIF format
  • Size: Maximum file size for organic video ads should be 287.6 MB. Your TikTok videos should be ideally less than one minute but no longer than 3 minutes
  • Aspect ratio: 9:16

How To Repurpose TikTok Videos

Here is a cheat code on how to repurpose your content to suit your TikTok audience:

  • Add captions: TikTok features an editable auto-generated caption file for your video. Adding captions improves accessibility and ranks your content higher in search engines.
  • Use audio: Adding sound escalates your content, and even if the video does not need sound, adding audio and setting the volume to zero can boost the video’s SEO algorithm
  • Avoid screen recordings and animations; ideally, your content should feature a human being
  • Adopt the current trends and audio, but do so as fast as possible. Trends get outdated in a span of a few days 

Facebook Video Requirements

Here are Facebook video requirements you should know about:

  • Dimensions: Facebook newsfeed videos can be either landscape or square
  • Resolution: 1280×720 with a minimum width of 600
  • Size: Max file size is 4GB with a maximum length of 120 minutes; the shorter, the better
  • Formats: Mp4 or .mov

How To Repurpose Facebook Videos

Here are ways to repurpose your video content for Facebook:

  • Keep the videos under 5 minutes
  • Upload an attention-grabbing thumbnail
  • Capture the viewer’s attention with a banger preview and deliver more content than on TikTok
  • Add “tap for sound” option; more people view Facebook and LinkedIn without sound than on video-oriented platforms like TikTok and YouTube
  • Add a descriptive title to grab attention and enhance SEO

LinkedIn Video Requirements

Here are LinkedIn video requirements you should know about:

  • Aspect ratio: 1:2.4 and 2.4:1
  • File size: 5GB maximum
  • Video format: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM, however, .MOV or .MP4 work best
  • Video length: must be at least 3 seconds long and shorter than 10 minutes.

How To Repurpose LinkedIn Videos

LinkedIn videos are more informational and “professional” than other platforms; however, there is still room for fun.

Here are ways to repurpose your video content for LinkedIn:

  • Crop vertical videos into a square to optimize scrolling through the feed
  • Create clipped versions of webinars and interviews
  • Keep the video at 30 seconds or less if you are looking to increase brand awareness, else informational videos can be longer

Instagram/ Reels Video Requirements

Here are LinkedIn video requirements you should know about when repurposing your content:

  • Resolution: 1080×1920 pixels
  • Format: .MP4 or .MOV, .MP4 is typically recommended over .MOV 
  • File Size: Videos cannot be larger than 4GB
  • Length:  60 seconds in length. Much like TikTok, the shorter, the better

How To Repurpose Instagram/ Reels Videos

Reels are very similar to TikTok’s. Hence, the same tips apply. When creating and cropping the video, the top and bottom of the video are cut off in the feed view. The caption may slightly obscure the bottom of the video. Keep this in mind 

YouTube Shorts Video Requirements

YouTube shorts has similar specs to TikTok:

  • Resolution: 1920×1080, with a minimum of 600×600 pixels; you can also upload square videos
  • Adopt black bars below and above the video
  • Dimensions: Doesn’t support landscape videos 
  • File size: under 4 MB

How To Repurpose YouTube Shorts Videos

Here are ways to repurpose and optimize your content for YouTube:

  • YouTube automatically categorizes any content shorter than 60 seconds as a short
  • If your video uses music from YouTube’s catalog, cap it at 15 seconds or less
  • Use shorts as a ‘preview’ for longer videos 
  • Use snippets of existing videos, or promote your channel directly
  • Keep the video concise and hook on to trends

Make Cutting and Editing Easy with Content Groove

Embrace the speed and power of new tech and forget manual editing. ContentGroove offers you perks you don’t get from standard YouTube/Vimeo clipping features.

Here are the benefits of using ContentGroove:

  • Automatically generates suggested clips based on keywords
  • Combines clips to create reels 
  • Adding music, captions, intro, and outros to your videos
  • Instant video transcription
  • Find clips based on keywords for easy editing

How To Create Video Clips with ContentGroove

Here is a step-by-step video guide to creating video clips with ContentGroove.

Are you a marketer or content creator looking to create professional, engaging short-form video content? Do you want to streamline editing and repurpose videos on your social media platforms? Get started for free today. Generate compelling and engaging videos without specialized skills or the need for expensive editing tools.

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