Don’t Get Left Behind—These are the Hottest Video Content Trends for 2023

Video is everywhere, and its presence is only growing in 2023! With so many updates, it can be tough to stay on top of trends. The video content landscape is shifting and changing. There are a plethora of new trends emerging that are shaping the way we consume content. Are you looking for the best way to stay ahead of the curve when it comes to video content? Well, look no further. 

In this blog, we’re outlining some of the biggest video trends you can expect to see in 2023. We cover the rise of live video, SEO video, AI-driven campaigns, interactive videos, and the increasing popularity of short-form content.  Now is the time to get ahead of the competition and get ready to incorporate these video trends into your strategy. Understanding them and capitalizing on them can put your video content ahead of the rest, allowing you to reach larger audiences and increase engagement this year.

Read on to learn more about the top trends in video content for 2023.

SEO Video

SEO-optimized videos are becoming increasingly popular among businesses as they look to gain a competitive edge. SEO videos enable companies to get their content seen by more people, as it is easier for search engine algorithms to rank them higher in search results. This means that with the right keywords and tags, your video content can be found quickly and easily by potential customers – giving you the chance to reach out and engage with them much faster than ever before. And of course, this could translate into increased website traffic, leads and conversions over time. So if you’re looking for an effective way to boost your visibility online, investing in SEO video content is definitely worth considering.

Key takeaways:

More videos will be search engine optimized in 2023 as people increasingly prefer videos as answers to their search queries. TikTok and YouTube themselves are becoming search engines, rather than just social media platforms, and will likely add more search engine-related features. You can optimize your videos for SEO by adding relevant keywords in the video, captions, subtitles, tags, and text overlays. Also, be sure to use an eye-catching and relevant thumbnail to encourage clicks. 

Live Video

Live video is one of the most powerful tools available to businesses today. It allows companies to reach out and engage with their audience in real-time, giving them an opportunity to interact directly with customers and answer any questions they may have. Live videos also allow for more personalization than pre-recorded ones, allowing brands to build trust and loyalty among viewers. Live streaming can be used for a variety of purposes – from webinars and product demos, to Q& A sessions with industry experts or even interviews with influencers. So if you’re looking for an effective way to make your content stand out from the competition, live video could be just what you need.

Key takeaways:

More content creators will be going live. Real time selling is especially expected to take off, with retailers making sales directly through live streams. Many algorithms prioritize live streams over other types of videos. Brands can utilize live streams to show off their products, do demos, answer questions, show live events, and more, Live videos feel more human than premade videos.


AI is becoming a major part of everyday life, and it’s easy to see why. From voice assistants like Alexa, to self-driving cars, AI technology has been revolutionizing the way we live. And now businesses are starting to realize the potential of using AI in marketing campaigns too. With AI-driven campaigns, companies can personalize video content based on individual customer preferences – helping them create more effective ads that really resonate with their target audience. It also makes it easier for marketers to track KPIs such as website traffic and conversions, giving them insight into how well their campaigns are performing and allowing them to make any necessary adjustments accordingly. So if you want your business to stay ahead of the competition, investing in AI-powered marketing strategies might be a great strategy.

Key takeaways:

2022 was a huge year for AI technology (e.g. Dall-E, ChatGPT, etc) with more advancements on the way soon that will allow AI to easily edit videos and even generate entire videos from scratch. AI will allow for more personalized video.
We already have some video AI tools, such as ContentGroove, which uses AI to automatically pick relevant clips from longer videos. We also just implemented a new language model called T5 from Google and are using a tuning we found for abstracts to automatically suggest titles for your clips. In 2023, tools like ContentGroove will help creators produce clips at a larger scale and faster than ever.

Make Cutting and Editing Easy with ContentGroove

As we look ahead at the new year, it’s clear that there are a lot of exciting things happening in the world, including the revolution of video.

In conclusion, it is clear that SEO video, live video and AI are transforming the world of digital media and providing us with exciting new ways to reach our audiences. With the right implementation and creative vision, who knows what powerful potential lies ahead? 

With so many powerful tools at your disposal, you can streamline your video creation process with ContentGroove. Embrace the speed and power of new tech and forget manual editing. Perks you get from ContentGroove you don’t get from standard YouTube/Vimeo clipping features include combining clips to create reels, adding music, captions, intros and outros to your videos, instantly getting a transcript of your entire video, and finding clips based on keywords for easy editing. To get started

  1. Upload a video from a file on your computer or video link.
  2. Use our reel editor to combine clips, add music, edit captions, and add intros and outros. 
  3. Get ready to share your video!

Sign up with ContentGroove for free today.