The Intersection of Large Language Models (like ChatGPT) and Video

These days, no matter where you look, there are companies announcing product integrations with ChatGPT (now with GPT-4) and similar large language model (LLM) technologies. In some cases, these initial integrations are quick add-ons. In others, LLM-tech will form the foundation for future development. 

Over the past four months, we’ve been looking closely at how LLM-based technologies will form the foundation for effectively breaking down and indexing video (particularly video with dense speech). Let’s take a look at the problem.

The Problem: Video is Dense

Most long-form (say >10 mins) videos are pretty dense, especially if there’s a lot of spoken material. But let’s say you spent a lot of time and money producing this video and there’s rich material you’d like to identify and repurpose. How would you do that today? You’d send it out for someone to work on, or you’d find someone (maybe you) to take on the thankless task of watching a video to identify the most salient moments. No matter where you start, you’d probably have the video transcribed.

The Next Problem: Transcription Accuracy

Properly transcribing video (and audio files for that matter) can be super frustrating. There’s company-specific lingo, obscure terms/jargon, hard to pronounce proper names, a range of accents/speaking patterns, and even wonky punctuation and capitalization. Typical transcription tools will advertise that they have single digit percentage error rates, but in practice many bad transcripts are produced because of poor context, not because of individual word transcription errors.

Enter the Large Language Model (LLM)

In the past six months, we’ve started to see the emergence and application of large language models for transcription. These models, which are built on a massive amount of data collected from across the Internet, are doing an increasingly better job of predicting what text comes next after preceding text. For video and audio transcriptions, these models will naturally do a much better job of predicting what spoken word most naturally follows prior spoken words in context. And these models are trained non-stop on the world’s textual context, which catches and adds the right proper nouns, terms, and even capitalization. 

We just implemented one of these models, and we were blown away by the increase in transcription quality across a wide range of video subjects. On the downside, we were also surprised by how much extra work was required to tune the model so that it worked well.

Indexing Segments

Let’s say we now have a well-formed transcript. Now we can apply our natural language processing (NLP) algorithms to accurately identify keywords and topics. In other words, we can ask the machine to identify what a video is effectively “about.” Here at ContentGroove, we’ve created another layer of proprietary tech to identify sentence boundaries and, using those sentences, iterate through an entire transcript looking for clusters of sentences (effectively clips or segments) that are topically rich.

The Next LLM Implementation: Summary

A really terrific use of LLM-tech is to summarize a segment of text. That’s what we do next. With segments auto-selected in the previous step, we can now run those segments through our LLM-based summary model to create an appropriate title for that segment. Here we researched numerous models for this purpose and found one that we could tune effectively for this use case. Today, this model works only in English, so we are starting the process of training this model in other languages. 

Our summary tech allows us to not only name segments that we auto-generate but in the future to name segments that our users create manually.

Combining the Ingredients

After you load video or audio files into our system, you’ll see that we automatically break down the media file using the process described above. We list our auto-generated segments and allow our users to click through them to jump to pre-selected segments to view/listen/modify. From there, it’s all about tuning and moving on to the next step, which could be to generate highlights, create derivative content for additional (e.g., social) channels, or to share internally. 

Want to do this programmatically? Please check out our public API.

The Future

In the (near) future, we will implement other technologies so that we can increase the richness of what we index from a complex video file. With the foundation described above, we will be able to overlay speaker identification, emotion/sentiment, text OCR, and even machine vision to provide even more context to our users.

Try It

Most everything you’ve read about above emerged into the mainstream in the past six months. We think it’s a compelling set of tech to apply to the ever-growing mass of video and audio files on the web, and we’re looking forward to hearing your thoughts on our approach. Try all of this out here.

Note: this entire blog post was written by a human without the aid of ChatGPT, GPT-4, OpenAI, Bing, Bard, DALL-E, Deepmind, or even Grammarly. 😉

Don’t Get Left Behind—These are the Hottest Video Content Trends for 2023

Video is everywhere, and its presence is only growing in 2023! With so many updates, it can be tough to stay on top of trends. The video content landscape is shifting and changing. There are a plethora of new trends emerging that are shaping the way we consume content. Are you looking for the best way to stay ahead of the curve when it comes to video content? Well, look no further. 

In this blog, we’re outlining some of the biggest video trends you can expect to see in 2023. We cover the rise of live video, SEO video, AI-driven campaigns, interactive videos, and the increasing popularity of short-form content.  Now is the time to get ahead of the competition and get ready to incorporate these video trends into your strategy. Understanding them and capitalizing on them can put your video content ahead of the rest, allowing you to reach larger audiences and increase engagement this year.

Read on to learn more about the top trends in video content for 2023.

SEO Video

SEO-optimized videos are becoming increasingly popular among businesses as they look to gain a competitive edge. SEO videos enable companies to get their content seen by more people, as it is easier for search engine algorithms to rank them higher in search results. This means that with the right keywords and tags, your video content can be found quickly and easily by potential customers – giving you the chance to reach out and engage with them much faster than ever before. And of course, this could translate into increased website traffic, leads and conversions over time. So if you’re looking for an effective way to boost your visibility online, investing in SEO video content is definitely worth considering.

Key takeaways:

More videos will be search engine optimized in 2023 as people increasingly prefer videos as answers to their search queries. TikTok and YouTube themselves are becoming search engines, rather than just social media platforms, and will likely add more search engine-related features. You can optimize your videos for SEO by adding relevant keywords in the video, captions, subtitles, tags, and text overlays. Also, be sure to use an eye-catching and relevant thumbnail to encourage clicks. 

Live Video

Live video is one of the most powerful tools available to businesses today. It allows companies to reach out and engage with their audience in real-time, giving them an opportunity to interact directly with customers and answer any questions they may have. Live videos also allow for more personalization than pre-recorded ones, allowing brands to build trust and loyalty among viewers. Live streaming can be used for a variety of purposes – from webinars and product demos, to Q& A sessions with industry experts or even interviews with influencers. So if you’re looking for an effective way to make your content stand out from the competition, live video could be just what you need.

Key takeaways:

More content creators will be going live. Real time selling is especially expected to take off, with retailers making sales directly through live streams. Many algorithms prioritize live streams over other types of videos. Brands can utilize live streams to show off their products, do demos, answer questions, show live events, and more, Live videos feel more human than premade videos.


AI is becoming a major part of everyday life, and it’s easy to see why. From voice assistants like Alexa, to self-driving cars, AI technology has been revolutionizing the way we live. And now businesses are starting to realize the potential of using AI in marketing campaigns too. With AI-driven campaigns, companies can personalize video content based on individual customer preferences – helping them create more effective ads that really resonate with their target audience. It also makes it easier for marketers to track KPIs such as website traffic and conversions, giving them insight into how well their campaigns are performing and allowing them to make any necessary adjustments accordingly. So if you want your business to stay ahead of the competition, investing in AI-powered marketing strategies might be a great strategy.

Key takeaways:

2022 was a huge year for AI technology (e.g. Dall-E, ChatGPT, etc) with more advancements on the way soon that will allow AI to easily edit videos and even generate entire videos from scratch. AI will allow for more personalized video.
We already have some video AI tools, such as ContentGroove, which uses AI to automatically pick relevant clips from longer videos. We also just implemented a new language model called T5 from Google and are using a tuning we found for abstracts to automatically suggest titles for your clips. In 2023, tools like ContentGroove will help creators produce clips at a larger scale and faster than ever.

Make Cutting and Editing Easy with ContentGroove

As we look ahead at the new year, it’s clear that there are a lot of exciting things happening in the world, including the revolution of video.

In conclusion, it is clear that SEO video, live video and AI are transforming the world of digital media and providing us with exciting new ways to reach our audiences. With the right implementation and creative vision, who knows what powerful potential lies ahead? 

With so many powerful tools at your disposal, you can streamline your video creation process with ContentGroove. Embrace the speed and power of new tech and forget manual editing. Perks you get from ContentGroove you don’t get from standard YouTube/Vimeo clipping features include combining clips to create reels, adding music, captions, intros and outros to your videos, instantly getting a transcript of your entire video, and finding clips based on keywords for easy editing. To get started

  1. Upload a video from a file on your computer or video link.
  2. Use our reel editor to combine clips, add music, edit captions, and add intros and outros. 
  3. Get ready to share your video!

Sign up with ContentGroove for free today.

How To Repurpose Video Content For Social Media Platforms

As a marketer or content creator, how do you repurpose your video content to suit different social media platforms? Do you know the benefits of repurposing your video content? Repurposing content is a great way to keep content out of the “content graveyard” and save on time and costs when creating content for different social platforms.

According to a Sprout Social study, 54% of marketers say that video content is the most valuable asset for meeting their enterprises’ social goals. Creating content that suits different platforms is an expensive venture. However, you can repurpose content for different platforms while meeting their specs and best practices.

Here are tips for repurposing video content across five different platforms.

TikTok Video Requirements

Here are TikTok video requirements you should know about:

  • Resolution: TikTok videos should be approximately 1080×1920 pixels
  • Format: TikTok videos should be in a .mov or .mp4 format, while ads should have .AVI and .GIF format
  • Size: Maximum file size for organic video ads should be 287.6 MB. Your TikTok videos should be ideally less than one minute but no longer than 3 minutes
  • Aspect ratio: 9:16

How To Repurpose TikTok Videos

Here is a cheat code on how to repurpose your content to suit your TikTok audience:

  • Add captions: TikTok features an editable auto-generated caption file for your video. Adding captions improves accessibility and ranks your content higher in search engines.
  • Use audio: Adding sound escalates your content, and even if the video does not need sound, adding audio and setting the volume to zero can boost the video’s SEO algorithm
  • Avoid screen recordings and animations; ideally, your content should feature a human being
  • Adopt the current trends and audio, but do so as fast as possible. Trends get outdated in a span of a few days 

Facebook Video Requirements

Here are Facebook video requirements you should know about:

  • Dimensions: Facebook newsfeed videos can be either landscape or square
  • Resolution: 1280×720 with a minimum width of 600
  • Size: Max file size is 4GB with a maximum length of 120 minutes; the shorter, the better
  • Formats: Mp4 or .mov

How To Repurpose Facebook Videos

Here are ways to repurpose your video content for Facebook:

  • Keep the videos under 5 minutes
  • Upload an attention-grabbing thumbnail
  • Capture the viewer’s attention with a banger preview and deliver more content than on TikTok
  • Add “tap for sound” option; more people view Facebook and LinkedIn without sound than on video-oriented platforms like TikTok and YouTube
  • Add a descriptive title to grab attention and enhance SEO

LinkedIn Video Requirements

Here are LinkedIn video requirements you should know about:

  • Aspect ratio: 1:2.4 and 2.4:1
  • File size: 5GB maximum
  • Video format: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM, however, .MOV or .MP4 work best
  • Video length: must be at least 3 seconds long and shorter than 10 minutes.

How To Repurpose LinkedIn Videos

LinkedIn videos are more informational and “professional” than other platforms; however, there is still room for fun.

Here are ways to repurpose your video content for LinkedIn:

  • Crop vertical videos into a square to optimize scrolling through the feed
  • Create clipped versions of webinars and interviews
  • Keep the video at 30 seconds or less if you are looking to increase brand awareness, else informational videos can be longer

Instagram/ Reels Video Requirements

Here are LinkedIn video requirements you should know about when repurposing your content:

  • Resolution: 1080×1920 pixels
  • Format: .MP4 or .MOV, .MP4 is typically recommended over .MOV 
  • File Size: Videos cannot be larger than 4GB
  • Length:  60 seconds in length. Much like TikTok, the shorter, the better

How To Repurpose Instagram/ Reels Videos

Reels are very similar to TikTok’s. Hence, the same tips apply. When creating and cropping the video, the top and bottom of the video are cut off in the feed view. The caption may slightly obscure the bottom of the video. Keep this in mind 

YouTube Shorts Video Requirements

YouTube shorts has similar specs to TikTok:

  • Resolution: 1920×1080, with a minimum of 600×600 pixels; you can also upload square videos
  • Adopt black bars below and above the video
  • Dimensions: Doesn’t support landscape videos 
  • File size: under 4 MB

How To Repurpose YouTube Shorts Videos

Here are ways to repurpose and optimize your content for YouTube:

  • YouTube automatically categorizes any content shorter than 60 seconds as a short
  • If your video uses music from YouTube’s catalog, cap it at 15 seconds or less
  • Use shorts as a ‘preview’ for longer videos 
  • Use snippets of existing videos, or promote your channel directly
  • Keep the video concise and hook on to trends

Make Cutting and Editing Easy with Content Groove

Embrace the speed and power of new tech and forget manual editing. ContentGroove offers you perks you don’t get from standard YouTube/Vimeo clipping features.

Here are the benefits of using ContentGroove:

  • Automatically generates suggested clips based on keywords
  • Combines clips to create reels 
  • Adding music, captions, intro, and outros to your videos
  • Instant video transcription
  • Find clips based on keywords for easy editing

How To Create Video Clips with ContentGroove

Here is a step-by-step video guide to creating video clips with ContentGroove.

Are you a marketer or content creator looking to create professional, engaging short-form video content? Do you want to streamline editing and repurpose videos on your social media platforms? Get started for free today. Generate compelling and engaging videos without specialized skills or the need for expensive editing tools.

Sign up or connect with us on LinkedIn, Facebook, or Instagram. Our team is on standby.

We're blasting out of beta - ContentGroove is generally available! Image of robot blasting off in rocket ship.

ContentGroove is Generally Available!

We’re excited to announce that ContentGroove is generally available today! We are grateful to all of you who have helped us test our beta and tune the product over the past several months. Today’s launch includes a number of new features for users and developers:

Video cropping (9:16, 1:1, 4:3, 3:4): resize your video clips so that they present well natively on a mobile phone

Dashboard: load content and view your latest activity – all in one place

Shareable SEO-ready video clip landing pages: we create the page – you share it

API: need all of this in programmatic form? Check out our brand-new API

To sign up to use the product (we have a generous free tier), please sign up here

Our Story: Using AI to Create Relevant, Topical Video Clips

A few years ago, my co-founders Perry and Earl observed that most long videos (let’s say over 5 minutes) were expensive to create, typically posted once, and never reused. They felt that if there was a way for videos to be automatically broken down into easily reusable, relevant clips, then everyone, from marketing teams to everyday content creators, would be able to better unlock the value of the video content that they have already created.

After several iterations, we feel excited to release our first shot at solving this problem, which focuses on breaking down videos with significant spoken content. Just upload your video (or enter a YouTube or Vimeo link), and our AI will create relevant, topical clips for you to review, tune, and use.

Thank you for joining us early in our journey!  Although this is our first release, we have a lot more in store to help you create and publish video easier, faster, and cheaper.

Social Media: Save Time and Money With Auto-Generated Video Clips

Anyone who does any amount of social media knows two things: (1) successful social media accounts need to be fed regularly with new content and (2) video clips are terrific for driving social media engagement (think TikTok, Instagram Reels, YouTube Shorts, LinkedIn). 

But here’s the problem: working with video is a time-consuming process and outsourcing it can be super expensive. It can take hours just to sift through a single one-hour video looking for clips to pull, format, and use. And sending a video out for a contractor or agency to process can cost thousands of dollars per video. 

ContentGroove: Feature-rich AI Video Editor

We think you’ll really like what we’ve built to date. Here’s a high-level list of features and benefits that you’ll find when you sign up to use our product.

  1. Transcript generation and keyword analysis: our system makes available your video’s transcript as well as a list of key topics in your video
  2. Automatic video clip generation: save valuable video editing time by reviewing what our system suggests as top clips in your video
  3. Video clip trimming: extend, shorten, or edit clips using our easy-to-use video clip trimmer
  4. Captions management (edit, format, burn-in): not all of your customers will have sound on by default; in fact, studies show that over 80% of mobile users watch video with the sound off – engage them with captions
  5. Multi-clip reel builder (intros, outros, music): add branding and polish to your video clips
  6. YouTube and Vimeo channel subscriptions: never double-upload anything again – we’ll get your new videos right from your video channels
  7. Email and Slack notifications: share an animated gif and clips directly in email and Slack
  8. Embeddable video player: embed our video clip player directly in your website
  9. (New) Video cropping (9:16, 1:1, 4:3, 3:4): resize your video clips so that they present well natively on a mobile phone
  10. (New) Dashboard: load content and view your latest activity – all in one place
  11. (New) Shareable SEO-ready video clip landing pages: we create the page – you share it
  12. (New) API: need all of this in programmatic form? Check out our brand-new API

Customer Example

Our customer, Ellen, is a marketer at Ironhorse.io who creates numerous long-form webinar and roundtable videos with industry experts. Her goal is to turn those videos into pieces of derivative content to share on social platforms.

Ellen uses ContentGroove to automatically generate social-ready snippets of key moments from the original video to generate impressions and engagement. The outcome: ContentGroove video snippets published on LinkedIn have led to 36% more impressions than posts with link previews. On Twitter, ContentGroove snippets have resulted in a 27% higher engagement rate than traditional link previews.

Ready to sign up? Start here.